Formation duration : 2 years
Communication option and print media or communication and digital media option
Contrary to popular belief, “Graphic Design” is not limited to the simple “Graphic” and aesthetic treatment of different media, whether they are “Print” or “Digital”.
“Design” alone has always been a process of conceptualization. Already since the beginning of the 18th century, Graphic Design associates the “Project and its Graphism” (Shaftesbury – 1712). Today, it has four essential characteristics. By analogy with the 4 Ps of the marketing mix, we can evoke the 4 C of “Design”: Creativity / Complexity / Compromise / Choice. The combination of the two words “Design” and “Graphic” can thus be translated as follows:
Design + Graphic = Design + Drawing.
The BTS Graphic Design course (print option and digital option) offered by ITECOM naturally focuses on the conceptualization of ideas and projects as well as their practical and professional application. It also ensures the mastery of strategic and graphic languages as well as the acquisition of all fundamental knowledge to ensure a perfect match between the background (Design) and the shape (Graphic).
Articulated around the “Creation Studio”, the various peripheral subjects (general education, artistic, theoretical and technical courses) become, during the course of the training, prerequisites essential to the realization of operational projects. Thus, this training draws its effectiveness from the complementarity of knowledge and the knowledge of the processes of creation and realization that they are intellectual or practical.
Publishing, Press, Advertising, Communication Agency, Audiovisual, Events …
The BTS Graphic Design is a state diploma.
At the end of this BTS, you have the opportunity to integrate our Visual Communication training in 2nd year.