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Digitales",[],{"id":949,"titre":950,"createdAt":951,"updatedAt":952,"publishedAt":953,"slug":954,"introduction":955,"documentId":956,"description_courte":197,"niveau":957,"couverture":958,"cours":995,"seo":197,"categorie":1002,"modules":1009},394,"Formation Influence Marketing","2025-11-13T14:54:37.424Z","2025-12-03T09:48:04.068Z","2025-12-03T09:48:04.163Z","influence-marketing","## Formation Influence Marketing – ITECOM E-Learning\nLe marketing d’influence est devenu un levier incontournable pour les marques qui souhaitent gagner en visibilité, toucher des audiences qualifiées et instaurer une relation de confiance avec leur communauté.Cette formation vous plonge au cœur de l’évolution de l’influence, de son histoire à ses enjeux actuels, tout en vous donnant les outils indispensables pour créer des campagnes performantes et construire des collaborations durables avec les créateurs de contenu.\nÀ travers des modules progressifs, concrets et axés terrain, vous apprendrez à identifier les bons influenceurs, à comprendre leurs communautés, à maîtriser les outils professionnels du secteur et à concevoir une stratégie d’influence efficace, mesurable et alignée avec les objectifs de votre marque.","suv8xpkjlg41rpqb4z689iod","debutant",{"id":959,"name":960,"alternativeText":197,"caption":197,"width":500,"height":961,"formats":962,"url":993,"documentId":994,"focalPoint":197},2872,"26.webp",1680,{"large":963,"small":966,"medium":969,"xlarge":972,"xxlarge":975,"thumbnail":978,"large_avif":981,"small_avif":983,"medium_avif":985,"xlarge_avif":987,"xxlarge_avif":989,"thumbnail_avif":991},{"url":964,"width":34,"height":965},"\u002Fuploads\u002Flarge_26_452b4c240f.webp",560,{"url":967,"width":39,"height":968},"\u002Fuploads\u002Fsmall_26_452b4c240f.webp",280,{"url":970,"width":44,"height":971},"\u002Fuploads\u002Fmedium_26_452b4c240f.webp",420,{"url":973,"width":49,"height":974},"\u002Fuploads\u002Fxlarge_26_452b4c240f.webp",840,{"url":976,"width":234,"height":977},"\u002Fuploads\u002Fxxlarge_26_452b4c240f.webp",1075,{"url":979,"width":57,"height":980},"\u002Fuploads\u002Fthumbnail_26_452b4c240f.webp",137,{"url":982,"width":34,"height":965},"\u002Fuploads\u002Flarge_26_452b4c240f.avif",{"url":984,"width":39,"height":968},"\u002Fuploads\u002Fsmall_26_452b4c240f.avif",{"url":986,"width":44,"height":971},"\u002Fuploads\u002Fmedium_26_452b4c240f.avif",{"url":988,"width":49,"height":974},"\u002Fuploads\u002Fxlarge_26_452b4c240f.avif",{"url":990,"width":234,"height":977},"\u002Fuploads\u002Fxxlarge_26_452b4c240f.avif",{"url":992,"width":57,"height":980},"\u002Fuploads\u002Fthumbnail_26_452b4c240f.avif","\u002Fuploads\u002F26_452b4c240f.webp","zrx4hsjqe3s67yeow7ypufii",[996],{"id":997,"label":998,"prix":999,"ancienPrix":197,"duree":1000,"description_courte":1001,"actif":603},411,"Débutant (1 an d'accès)",350,"15 heures de formation ","\n ",{"id":728,"documentId":1003,"categorie":1004,"slug":1005,"createdAt":1006,"updatedAt":1007,"publishedAt":1008,"icone":197},"r51e5az717xj37o5eepf3gey","Marketing digital","marketing-digital","2025-11-18T16:39:01.723Z","2026-07-26T14:32:51.210Z","2025-11-18T16:39:01.733Z",[1010,1038,1044],{"id":1011,"titre":1012,"contenu":1013,"media":1014,"video":197,"theme":1015,"image":1016,"cta":1036,"__component":1037},268,"Objectif de la formation ","À l’issue de cette formation, l’apprenant sera capable de :\n ⇢Comprendre l’histoire et l’évolution du marketing d’influence, ses chiffres clés, ses mutations récentes et ses tendances à venir.\n ⇢Maîtriser la veille stratégique et le social media listening afin d’identifier les bons profils d’influenceurs selon les objectifs de la marque.\n ⇢Utiliser les outils et technologies adaptés pour optimiser la relation marque-influenceur, améliorer la gestion des campagnes et mesurer l’impact.\n ⇢Mettre en place une véritable stratégie d’influence, de la préparation à la collaboration jusqu’au suivi de performance et à la fidélisation des partenaires.Identifier les obligations légales et les documents à établir.","image","auto",{"id":1017,"name":1018,"alternativeText":197,"caption":197,"width":1019,"height":1020,"formats":1021,"url":1034,"documentId":1035,"focalPoint":197},2873,"student-849822_640.webp",640,427,{"small":1022,"medium":1024,"thumbnail":1026,"small_avif":1028,"medium_avif":1030,"thumbnail_avif":1032},{"url":1023,"width":39,"height":40},"\u002Fuploads\u002Fsmall_student_849822_640_d84bf77bfa.webp",{"url":1025,"width":1019,"height":1020},"\u002Fuploads\u002Fmedium_student_849822_640_d84bf77bfa.webp",{"url":1027,"width":57,"height":112},"\u002Fuploads\u002Fthumbnail_student_849822_640_d84bf77bfa.webp",{"url":1029,"width":39,"height":40},"\u002Fuploads\u002Fsmall_student_849822_640_d84bf77bfa.avif",{"url":1031,"width":1019,"height":1020},"\u002Fuploads\u002Fmedium_student_849822_640_d84bf77bfa.avif",{"url":1033,"width":57,"height":112},"\u002Fuploads\u002Fthumbnail_student_849822_640_d84bf77bfa.avif","\u002Fuploads\u002Fstudent_849822_640_d84bf77bfa.webp","rvxohsmdzpk0iu5y47v2i5vy",[],"modules.contenu",{"id":1039,"titre":1040,"contenu":1041,"media":1042,"video":197,"theme":1015,"image":197,"cta":1043,"__component":1037},269,"Nos Modules clés","**1. Les fondamentaux de l’influence marketing**\n- Histoire, évolution et tendances actuelles\n- Les différents types d’influenceurs\n- Les plateformes et leurs spécificités\n- Les codes, comportements et mécaniques du secteur\n\n**2. Accroître sa notoriété et sa visibilité grâce à l’influence**\n- Définir ses objectifs de communication\n- Comprendre les besoins d’une marque\n- Choisir les bons créateurs selon sa cible\n- Études de cas et stratégies gagnantes\n\n**3. Créer sa première campagne d’influence**\n- Préparation : brief, storytelling, ligne éditoriale\n- Budget, formats et planning de diffusion\n- KPIs et indicateurs de suivi\n- Optimisation continue de la campagne\n\n**4. Consolider la relation influenceur-marque**\n- Le rôle du community management dans l’influence\n- Communication, transparence et confiance\n- Rémunération, contrats et aspects légaux\n- Fidéliser et co-construire sur le long terme\n\n**5. Consolider la relation influenceur-marque (suite)**\n- Gestion avancée des partenariats\n- Création d’ambassadeurs\n- Analyse finale des campagnes et bilans\n- Mise en place d’une stratégie durable","aucun",[],{"id":1045,"titre":1046,"contenu":1047,"media":1042,"video":197,"theme":1015,"image":197,"cta":1048,"__component":1037},270,"À qui s'adresse cette formation ?","**Cette formation s’adresse à :**\n\n- Les étudiants en marketing, communication et web\n- Les entrepreneurs souhaitant développer leur présence en ligne\n- Les community managers, chargés de communication ou social media managers\n- Les professionnels du commerce et du marketing voulant intégrer l’influence à leur stratégie\n- Les marques, agences ou freelances souhaitant collaborer efficacement avec des créateurs de contenu\n- Toute personne souhaitant comprendre ou pratiquer le marketing d’influence de manière professionnelle",[],[1050,1059,1068,1077,1086],{"id":670,"titre":1051,"slug":1052,"createdAt":1053,"updatedAt":1054,"locale":591,"documentId":1055,"publishedAt":1056,"accroche":1057,"contenu":1058,"ordre":608},"Architecture & Design d'espace","architecture-design-espace","2026-07-22T10:30:41.067Z","2026-09-23T10:50:17.533Z","aclcp5in4xe18knekl0f3x4i","2026-09-23T10:50:17.523Z","Agencement, décoration et architecture d'intérieur.","## Concevoir et transformer les espaces\n\nL'architecture et le design d'espace couvrent l'aménagement intérieur, la décoration et la scénographie des lieux de vie, de travail et de commerce. À ITECOM Art & Design, ces formations forment des professionnels capables de penser un projet de A à Z : relevé, conception, plans, choix des matières, direction de chantier.\n\nDu Bachelor au Mastère, vous apprenez à conjuguer créativité, technique et contraintes réelles, encadrés par des architectes et designers en activité, sur nos campus de Paris, Nice et Aix-en-Provence.",{"id":674,"titre":1060,"slug":1061,"createdAt":1062,"updatedAt":1063,"locale":591,"documentId":1064,"publishedAt":1065,"accroche":1066,"contenu":1067,"ordre":588},"Direction artistique & Graphisme","direction-artistique-graphisme","2026-07-22T10:30:41.082Z","2026-09-23T10:50:17.561Z","lsc7uk9dkqot0c4avn6js6ua","2026-09-23T10:50:17.554Z","Identité visuelle, direction de création et design numérique.","## Donner une direction à la création\n\nLe design graphique et la direction artistique façonnent l'image des marques : identité visuelle, éditions, campagnes, interfaces web et produits numériques. Nos cursus forment des créatifs complets, à l'aise autant sur la conception que sur les outils, capables de porter une intention jusqu'à sa réalisation.\n\nDu Bachelor au Mastère Expert du Design Numérique, vous construisez un portfolio solide et une méthode, guidés par des directeurs artistiques et designers en poste.",{"id":678,"titre":1069,"slug":1070,"createdAt":1071,"updatedAt":1072,"locale":591,"documentId":1073,"publishedAt":1074,"accroche":1075,"contenu":1076,"ordre":932},"Motion, Animation & Vidéo","motion-animation-video","2026-07-22T10:30:41.092Z","2026-09-23T10:50:17.586Z","ul3zn1izmxfq5vsux6nob5zi","2026-09-23T10:50:17.578Z","Motion design, animation 3D et montage vidéo.","## Raconter en images animées\n\nLe motion design, l'animation 3D et le montage vidéo sont au cœur des contenus qui circulent aujourd'hui : films, réseaux, publicité, jeux, habillage. Ces formations vous apprennent à concevoir et produire des images en mouvement, du storyboard au rendu final.\n\nEncadré par des motion designers, animateurs et monteurs professionnels, vous maîtrisez la chaîne de production et développez une vraie signature créative.",{"id":682,"titre":1078,"slug":1079,"createdAt":1080,"updatedAt":1081,"locale":591,"documentId":1082,"publishedAt":1083,"accroche":1084,"contenu":1085,"ordre":708},"Maquillage & Arts appliqués","maquillage-arts-appliques","2026-07-22T10:30:41.102Z","2026-09-23T10:50:17.608Z","hkkr29im0yvotvydj0k8apyc","2026-09-23T10:50:17.601Z","Maquillage artistique et effets spéciaux.","## L'art du maquillage\n\nLe maquillage artistique mêle technique, sens esthétique et culture de la création : beauté, mode, spectacle, effets spéciaux. Notre formation professionnalise des maquilleurs polyvalents, prêts à travailler sur des plateaux, en backstage ou en indépendant.\n\nVous apprenez les gestes, les univers et la posture professionnelle auprès d'artistes en activité.",{"id":686,"titre":1087,"slug":1088,"createdAt":1089,"updatedAt":1090,"locale":591,"documentId":1091,"publishedAt":1092,"accroche":1093,"contenu":1094,"ordre":740},"Prépa & Découverte","prepa-decouverte","2026-07-22T10:30:41.109Z","2026-09-23T10:50:17.628Z","e8bhmnlbkdceim8x2m2r7z8i","2026-09-23T10:50:17.622Z","Une année pour explorer et construire son portfolio.","## Trouver sa voie, préparer son entrée\n\nLa prépa et les formats découverte s'adressent à celles et ceux qui hésitent encore, veulent renforcer leur dossier ou tester l'univers de la création avant de s'engager. On y explore plusieurs disciplines, on se constitue un premier portfolio et on gagne en méthode.\n\nUn tremplin idéal vers nos Bachelors, en art comme en digital."]