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⇢ Développer sa culture digitale, comprendre les tendances et adopter les bonnes pratiques du 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Modules clés","**1. Les fondamentaux du métier de Community Manager**\nRôle, missions et compétences clés\nLes enjeux d’une présence digitale\nLa place du CM dans une stratégie globale\n\n**2. La base des réseaux sociaux**\nPanorama des plateformes (Instagram, Facebook, TikTok, LinkedIn, Pinterest…)\nFonctionnalités, formats et objectifs\nLes codes de communication propres à chaque réseau\n\n**3. Cerner les enjeux comportementaux des internautes**\nLes mécaniques psychologiques de l’attention\nGestion de communauté et comportements utilisateurs\nComprendre sa cible pour adapter son contenu\n\n**4. Mettre en place une stratégie Social Media**\nDéfinir une ligne éditoriale\nConstruire un calendrier éditorial\nObjectifs, KPIs et analyse des performances\n\n**5. Pinterest Ads**\nIntroduction à la publicité sur Pinterest\nCréer des campagnes performantes\nCiblage, formats et optimisation\n\n**6. TikTok Ads**\nComprendre l’algorithme et les formats\nCréer une publicité engageante\nLes bonnes pratiques pour performer sur TikTok\n\n**7. Snapchat Ads**\nFonctionnement de la plateforme publicitaire\nCiblage, formats créatifs et tracking\nOptimisation et analyse des résultats\n","aucun",[],{"id":1042,"titre":1043,"contenu":1044,"media":1039,"video":197,"theme":1005,"image":197,"cta":1045,"__component":1034},67,"À qui s'adresse cette formation ?","**Cette formation s’adresse à :**\n- Les étudiants en marketing, communication et digital\n- Les entrepreneurs souhaitant renforcer leur présence sur les réseaux\n- Les community managers débutants ou confirmés\n- Les professionnels du marketing ou du commerce voulant approfondir leurs compétences\n- Les freelances, créateurs de contenu ou porteurs de projet\n- Toute personne souhaitant comprendre, maîtriser et optimiser les réseaux sociaux de manière professionnelle\n- \n## Les pré-requis techniques\n\n🖥️ Accès : 100% E-Learning\n\n💻 Équipements nécessaires : Mac, PC ou smartphone \u002F Navigateur web : Edge, Chrome, Firefox, Safari\n",[],[1047,1056,1065,1074,1083],{"id":677,"titre":1048,"slug":1049,"createdAt":1050,"updatedAt":1051,"locale":591,"documentId":1052,"publishedAt":1053,"accroche":1054,"contenu":1055,"ordre":608},"Architecture & Design d'espace","architecture-design-espace","2026-07-22T10:30:41.067Z","2026-09-23T10:50:17.533Z","aclcp5in4xe18knekl0f3x4i","2026-09-23T10:50:17.523Z","Agencement, décoration et architecture d'intérieur.","## Concevoir et transformer les espaces\n\nL'architecture et le design d'espace couvrent l'aménagement intérieur, la décoration et la scénographie des lieux de vie, de travail et de commerce. À ITECOM Art & Design, ces formations forment des professionnels capables de penser un projet de A à Z : relevé, conception, plans, choix des matières, direction de chantier.\n\nDu Bachelor au Mastère, vous apprenez à conjuguer créativité, technique et contraintes réelles, encadrés par des architectes et designers en activité, sur nos campus de Paris, Nice et Aix-en-Provence.",{"id":712,"titre":1057,"slug":1058,"createdAt":1059,"updatedAt":1060,"locale":591,"documentId":1061,"publishedAt":1062,"accroche":1063,"contenu":1064,"ordre":588},"Direction artistique & Graphisme","direction-artistique-graphisme","2026-07-22T10:30:41.082Z","2026-09-23T10:50:17.561Z","lsc7uk9dkqot0c4avn6js6ua","2026-09-23T10:50:17.554Z","Identité visuelle, direction de création et design numérique.","## Donner une direction à la création\n\nLe design graphique et la direction artistique façonnent l'image des marques : identité visuelle, éditions, campagnes, interfaces web et produits numériques. Nos cursus forment des créatifs complets, à l'aise autant sur la conception que sur les outils, capables de porter une intention jusqu'à sa réalisation.\n\nDu Bachelor au Mastère Expert du Design Numérique, vous construisez un portfolio solide et une méthode, guidés par des directeurs artistiques et designers en poste.",{"id":746,"titre":1066,"slug":1067,"createdAt":1068,"updatedAt":1069,"locale":591,"documentId":1070,"publishedAt":1071,"accroche":1072,"contenu":1073,"ordre":811},"Motion, Animation & Vidéo","motion-animation-video","2026-07-22T10:30:41.092Z","2026-09-23T10:50:17.586Z","ul3zn1izmxfq5vsux6nob5zi","2026-09-23T10:50:17.578Z","Motion design, animation 3D et montage vidéo.","## Raconter en images animées\n\nLe motion design, l'animation 3D et le montage vidéo sont au cœur des contenus qui circulent aujourd'hui : films, réseaux, publicité, jeux, habillage. Ces formations vous apprennent à concevoir et produire des images en mouvement, du storyboard au rendu final.\n\nEncadré par des motion designers, animateurs et monteurs professionnels, vous maîtrisez la chaîne de production et développez une vraie signature créative.",{"id":769,"titre":1075,"slug":1076,"createdAt":1077,"updatedAt":1078,"locale":591,"documentId":1079,"publishedAt":1080,"accroche":1081,"contenu":1082,"ordre":668},"Maquillage & Arts appliqués","maquillage-arts-appliques","2026-07-22T10:30:41.102Z","2026-09-23T10:50:17.608Z","hkkr29im0yvotvydj0k8apyc","2026-09-23T10:50:17.601Z","Maquillage artistique et effets spéciaux.","## L'art du maquillage\n\nLe maquillage artistique mêle technique, sens esthétique et culture de la création : beauté, mode, spectacle, effets spéciaux. Notre formation professionnalise des maquilleurs polyvalents, prêts à travailler sur des plateaux, en backstage ou en indépendant.\n\nVous apprenez les gestes, les univers et la posture professionnelle auprès d'artistes en activité.",{"id":684,"titre":1084,"slug":1085,"createdAt":1086,"updatedAt":1087,"locale":591,"documentId":1088,"publishedAt":1089,"accroche":1090,"contenu":1091,"ordre":673},"Prépa & Découverte","prepa-decouverte","2026-07-22T10:30:41.109Z","2026-09-23T10:50:17.628Z","e8bhmnlbkdceim8x2m2r7z8i","2026-09-23T10:50:17.622Z","Une année pour explorer et construire son portfolio.","## Trouver sa voie, préparer son entrée\n\nLa prépa et les formats découverte s'adressent à celles et ceux qui hésitent encore, veulent renforcer leur dossier ou tester l'univers de la création avant de s'engager. On y explore plusieurs disciplines, on se constitue un premier portfolio et on gagne en méthode.\n\nUn tremplin idéal vers nos Bachelors, en art comme en digital."]