BTS graphics design

State Diploma Level III


Formation duration : 2 years

Communication option and print media or communication and digital media option

Contrary to popular belief, “Graphic Design” is not limited to the simple “Graphic” and aesthetic treatment of different media, whether they are “Print” or “Digital”.
“Design” alone has always been a process of conceptualization. Already since the beginning of the 18th century, Graphic Design associates the “Project and its Graphism” (Shaftesbury – 1712). Today, it has four essential characteristics. By analogy with the 4 Ps of the marketing mix, we can evoke the 4 C of “Design”: Creativity / Complexity / Compromise / Choice. The combination of the two words “Design” and “Graphic” can thus be translated as follows:

Design + Graphic = Design + Drawing.

The BTS Graphic Design course (print option and digital option) offered by ITECOM naturally focuses on the conceptualization of ideas and projects as well as their practical and professional application. It also ensures the mastery of strategic and graphic languages ​​as well as the acquisition of all fundamental knowledge to ensure a perfect match between the background (Design) and the shape (Graphic).

Articulated around the “Creation Studio”, the various peripheral subjects (general education, artistic, theoretical and technical courses) become, during the course of the training, prerequisites essential to the realization of operational projects. Thus, this training draws its effectiveness from the complementarity of knowledge and the knowledge of the processes of creation and realization that they are intellectual or practical.

    This teaching is provided by active professionals whose role is threefold:

  • Ensure a good understanding of the conceptualization mechanisms in order to ensure optimal coherence.
  • To bring out the creative sense while respecting the personality and sensitivity of each student.
  • Transmit a solid graphic and technical mastery for the development of various communication media.

Formation program

  • Practical plastic and graphic
  • Technology of creation and realization
  • Creative Studio
  • Story board / Intention drawing
  • Culture of graphic design and typography
  • Communication culture
  • Semiotics
  • General Education


  • Indesign
  • Photoshop
  • Illustrator
  • Dreamweaver
  • Animate
  • After Effects


  • Graphic designer
  • Model maker
  • Assistant DA
  • DA Junior

Activity area

Publishing, Press, Advertising, Communication Agency, Audiovisual, Events …

Admission to school & Prerequisites

  • UTAA
  • Bac AMA PRO / STD2A or Equivalence
  • Good level of general knowledge/ File & interview

Programs of study

  • Initial formation
  • Continuing Education
  • VAE (Validation of acquired experience)

The BTS Graphic Design is a state diploma.
At the end of this BTS, you have the opportunity to integrate our Visual Communication training in 2nd year.



Discover all our formation


Meet the teaching team



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